LOS ANGELES – GLORY today announced that it has entered into a partnership with the Litecoin Foundation that will result in Litecoin becoming the official cryptocurrency of the world’s premier stand-up combat league.
As part of the partnership, Litecoin is now accepted as a payment method on GLORYshop.com, GLORY’s online merchandise platform. As a result, GLORY becomes the first professional sports league to integrate Litecoin into the end-to-end fan experience.
GLORY fans in the US and Europe will soon be able to access exclusive offers, including athlete meet-and-greets, backstage arena tours, limited-edition merchandise and premium in-arena seating, only available for purchase at GLORYshop.com with Litecoin.
Additionally, Litecoin will receive global exposure across GLORY events, broadcast and social media.
“GLORY has a growing worldwide fan base that consists in large part of a younger demographic who are early adopters of technology and conduct much of their lives online - from consuming content to purchasing products,” said Charlie Lee, Creator of Litecoin and Managing Director of the Litecoin Foundation.
“As GLORY continues to grow, tapping into their global audience and educating them about Litecoin through real world use cases can be powerful. ”
GLORY CEO Marshall Zelaznik sees a lot of similarities between the two new partners.
“A partnership with Litecoin, which offers one of the fastest transaction confirmation speeds of any cryptocurrency, makes perfect sense for GLORY and our fans as we put on the fastest fight action in the combat sports world ” he said.
“With both companies also being young, dynamic and achieving consistent year-on-year growth, GLORY could not have found a more fitting cryptocurrency partner.”
Founded in 2012, GLORY is the world’s premier stand-up combat league. Owned and operated by GLORY Sports International (GSI), the league holds global events year-round, with media distribution to over 200 territories throughout the world.
GLORY events are governed by GLORY Rules, which permit a mix of several combat disciplines including Karate, Muay Thai, Taekwondo and Boxing. GLORY maintains offices in Los Angeles, Denver, Amsterdam and Singapore.
Created in 2011, Litecoin (LTC) is a cryptocurrency built on the premise of quick confirmation times and low transaction fees. These features, combined with the increasing desire to have greater control over one’s finances, are quickly propelling Litecoin towards becoming the new global payments standard for consumers and businesses worldwide. For more information, visit www.Litecoin.com.
About the Litecoin Foundation
The Litecoin Foundation is a non-profit organization whose mission is to advance Litecoin for the good of society by developing and promoting state-of-the-art blockchain technologies. Registered in Singapore, the Foundation is comprised of full-time and volunteer support from around the globe. For more information, visit https://litecoin-foundation.org.
GLORY Press Contact:
John O’Regan, GLORY Public Relations
Litecoin Foundation Press Contact: